Dockers® Employee Engagement Program Activates Team Members In 15 Office Locations

Measuring the impact of corporate social responsibility.

CONTEXT

Dockers® prides itself on their sustainable clothing initiatives and bringing their ethical values to life in ever increasing ways. In 2019, they created a campaign to highlight initiatives & individuals who were creating change in their local communities.

CHALLENGE

How do you as a company find new and innovative ways to “walk your talk”? 

LITTERATI SOLUTION

The brand launched an employee engagement program with Litterati – a competition motivating employees to create an impact in their local community. In just a couple weeks, employees from 15 office locations banded together to pick up over 23,000 pieces of litter.

CONCLUSION

“Innovation has always been a huge part of the Dockers® brand,” said Lauren Johnson, Senior Director of Dockers® Global Marketing.

Dockers ran a campaign that reflected their values back to their employees and the world as a whole & inspired their team to take action to live and act in more sustainable ways.

The entire company got together, to create an impact.