NGO River Network Successfully Reaches Litter Pickup Goal, Activates Multiple Cities In COVID Safe Cleanup Campaign

by | October 01, 2020

With the global pandemic, individuals and organizations needed to get extra creative to successfully mobilize their communities all while maintaining safety & social distancing norms.

We want to highlight our partner River Network for achieving this goal despite the increased challenges.

River Network partnered with the Ball Corporation to run the ‘Masks On, Litter Gone’ cleanup campaign in 3 locations: Findlay, OH, Ft. Atkinson, WI, and Phoenix, AZ.

The campaign encouraged residents to take part in a socially distance safe recreational activity that would help keep local waterways clean.

Their initial goal was 10,000 pieces to kick off their first campaign, and they were able to celebrate after their two week campaign because they were successful!

They’ve now set the foundation for even more ambitious and lasting community engagement efforts in the future to help reach the organization’s goals.

The River Network leveraged the Litterati platform to connect their organization to schools and organizations like Arizona State University, University City Exchange, Rio Reimagined, The Blanchard River Watershed, The Rock River Coalition, and The Rock River Trails Initiative to all work together towards a common goal.

As we turn to look for new ways to engage and grow our community, we take a lot of inspiration from the way that River Network conducted their virtual cleanup campaign in a socially distance friendly manner.

And it inspires us to continue developing the product and total Litterati Platform to help NGOs like The River Network engage and mobilize people to act.

We look forward to continue to learn from their example to empower them to reach ever more ambitious goals with future campaigns 🌎

Screenshot 2020-10-01 at 1.22.32 PM.png

Screenshot of the Litterati Web Dashboard for The River Network’s “Featured Challenge” called Masks On, Litter Gone!

Learn more about how NGOs, Corporations, Businesses, Schools, and Individuals can better utilize the Litterati platform mobile app combined with the web dashboard.

Photo Examples of Social media posts used during the campaign by NGO + Ball Corp

Photo Examples of Social media posts used during the campaign by NGO + Ball Corp

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