City Success Stories Using Litterati Data

How Litterati Data Helped the Netherlands to Expand Their Deposit-Return Scheme & Better Handle Their Plastic Waste

How Litterati Data Helped the Netherlands to Expand Their Deposit-Return Scheme & Better Handle Their Plastic Waste

CONTEXT

The Netherlands had a plastic bottle deposit return scheme running but lacked insight into how effective it was. As of early 2020, efforts to combat small plastic bottle (less than 1L) litter had not been successful.

CHALLENGE

How can you gain insight into the efficacy of litter-related programs & measurably drive improved performance over time?

LITTERATI SOLUTION

The entire Litterati community present in the Netherlands played a vital role in collecting & correctly labelling data that was then used and shared with the authorities by a key member, Dirk Groot popularly known as Zwerfinator. The Dutch government was urged to rethink the deposit-return scheme.

CONCLUSION

In May 2020, the Netherlands announced an expansion of their program to offer a deposit-return incentive of 15 cents on all plastic bottles smaller than 1L. This program expansion came into effect in July 2021.

The Dutch government also indicated that the program would expand even further to include aluminum Cans if the total cans found litter had not reduced by 2022.

The government had been debating these program expansions for years and were finally able to come to a conclusion they were confident in because it was backed by verified data on their country’s litter outcomes.

How One Individual’s Litterati Data Influenced Better Trash Can Placement Policy For An Entire Community

How One Individual’s Litterati Data Influenced Better Trash Can Placement Policy For An Entire Community

CONTEXT
Marco Meerman shares a story of how his semi-regular litter picking activity led to the collection of over 8,000 pieces of litter. And how the map generated caught the eye of policymakers in Carnisselande, Netherlands.

 

CHALLENGE
How can you know that your individual efforts can actually drive some change?

 

LITTERATI SOLUTION

The resulting map of Marco’s data caught the attention of local officials in Carnisselande because the data precisely located litter hotspots & showed the local policy-maker how to more strategically place trashcans in the city.

“The official told me that he has never seen a map with such details on where the litter hotspots are.”, says Marco.

 

CONCLUSION

Some key quotes from Marco’s post:
“Today a government official called me; he saw my email with screenshots from my Litterati- Impact statistics.”

“Next week he will finalize the map of trash cans for 2020…based on my data in Litterati.”
“Most satisfactory conversation in 2020 up until now. Feels good to live in an area where civilians can directly influence local policy.”

You can learn more about Marco and his efforts in his blog.

 

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Lipton Inspires a Community Cleanup of 50,000+ pieces

Lipton Inspires a Community Cleanup of 50,000+ pieces

CONTEXT

The PepsiCo & Unilever joint venture decides to walk the walk. Lipton loves ice tea. But we all know that every bottle sold adds to the world’s plastic problem. Lipton is taking both responsibility and action.

CHALLENGE

How can you as an Industry Leader show your vulnerability?

LITTERATI SOLUTION

In late March 2019, prominent politicians, industry & thought leaders and environmentalists joined over 150 volunteers to launch our inaugural clean-up. On day one, they collected over 1,500 pieces of litter. Over the following three weeks, a veritable army of volunteers was mobilized, collecting over 50,000 pieces of litter.

CONCLUSION

Over several months, they co-created a plan for a community-led clean-up, mobilizing hundreds of people to pick up thousands of pieces of litter. Their pilot market was the Netherlands. But by getting involved, with more than just lip service, Lipton is taking a lead by giving back to the community, setting ambitious sustainable packaging goals, and supporting efforts to create a litter-free world.

Students’ Litter Analysis leads to a Cleaner Campus, Smarter Spending and One Giant Impact

Students’ Litter Analysis leads to a Cleaner Campus, Smarter Spending and One Giant Impact

CONTEXT

Fifth grade students from Fremont Elementary saw litter piling up around their campus and wanted to do something about it, all while getting to the bottom of what was causing all the litter in the first place.

CHALLENGE

How do you quantify the impact that different sources of litter have within a campus or community?

LITTERATI SOLUTION

The students turned to Litterati in order to tag, map, and collect 1,247 pieces of litter across the campus over several days. After looking through the data, they realized that the highest concentration of litter was generated by straws and wrappers coming from the cafeteria.

CONCLUSION

Using Litterati data, the students petitioned their principal to stop buying the straws altogether. The result has been a cleaner campus—and smarter line item spending.

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