A dedicated effort led by Dirk Groot (Zwerfinator) & Merjin Tinga (Plastic Soup Surfer) created 30,000 pieces of data in our Global Litter Database.
This data helped cement a permanent change by Dutch brand Anta-flu away from plastic wrappers.
In mid 2019, the Litterati community in the Netherlands began a campaign to create awareness about a certain type of commonly found litter in their country, with that being plastic Anta-flu wrappers.
In late 2019, Dirk and Merjin met with the CEO of Pervasco (creator of Anta-flu) at their headquarters in Rotterdam, Netherlands.
Equipped with over 30,000 data points on a map that spread across the Netherlands and other European countries, Dirk and Merjin were able to effectively share how Anta-flu’s packaging decisions impacted the environment.
Due to that data and the passion of the community, Pervasco’s CEO committed to changing the packaging. He was quoted saying:
“Antaflu has been around for longer than plastic, so we knew that an alternative should be possible,”