Individuals around the Netherlands noticed an increasing number of Anta-Flu’s plastic cough drop wrappers littered in their communities. A couple of dedicated individuals sought to harness the power of data to drive change to reduce plastic waste in the environment.
How can you collect enough data to inspire a systemic change?
In 2019, Dirk Groot (Zwerfinator) and Merjin Tinga (Plastic Soup Surfer) encouraged the Netherlands’ Litterati community members to help collect & tag data on these pieces of plastic litter from Anta-Flu wrappers.
Equipped with over 30,000 data points on a map that spread across the Netherlands and other European countries, Dirk and Merjin were able to effectively show how Anta-flu’s packaging decisions impacted the environment when they met with the CEO of Pervasco (creator of Anta-flu) at company headquarters in Rotterdam, Netherlands.
Inspired by the data and the passion of the community, Pervasco’s CEO committed to changing the packaging from plastic to paper.
He was quoted saying:
“Antaflu has been around for longer than plastic, so we knew that an alternative should be possible,”
On 18th June 2020, paper wrappers of Anta-Flu hit the stores.